Eve’s Arsenal presents

The weapons of beauty.

Practical tips for timeless beauty—fighting aging with research and personal experience.

Fighting Midlife: My battle against aging and deceptive marketing

Midlife isn’t easy, and I won’t accept the narrative that aging should be embraced without question. Society and marketing push the idea of letting go of 'anti-aging' pursuits, but I’m not buying it. I’m not ashamed to want to look my best, and I won’t let deceptive beauty products or biased science trick me into wasting money.

This blog is my mission to find what works and share it with you—no gimmicks, just real solutions. I’m not getting paid for promoting any products or links here; everything I share is based on my research and personal experience. I want to help women fight against deceptive marketing and those who profit from sharing misleading information and affiliate links.

I’m at war with both marketing and aging.